Naughtybook
art gallery on notebooks
Launch event for Naughtybook. This brand is a platform for artists from all over the world to present their points of view about sexuality on notebooks. One of the values of the brand is to put sexuality on the table and to encourage a healthy and respectful conversation about the subject.
The mission
To increase awareness of a brand, generate interest in it, and ultimately sell the product or products associated with the brand.
How did I do it?
I designed the experience for the visitor and focused on art and sexuality in different mediums to attract the target audience for which the product is intended.
01
In collaboration with the talented designer Mor Rubin, we created the advertising for the event, which is designed to attract an audience from the art scene.
Event marketing
02
A sales and display stand for the product was placed in a strategic location in the central space.
Sale display
03
The audience had the opportunity to sign up for a nude model drawing workshop intended for both experienced and beginners.
At the end of the workshop, the products were presented as an exhibition.
Model drawing lesson
04
I curated two art exhibitions related to sexuality. One of the exhibitions deals with sexual digital art and the other is a photography exhibition inspired by the world of Tantra.
Art exhibition curation
05
Out of the desire to present different mediums, we created a dance performance that communicates with the photography exhibition. The work was done together with the dancers and the director in order to create a holistic atmosphere that communicates with the theme and with everything that is presented in the space.
Dance performance
06
With the intention of involving the visitors, I created an interactive wall that caused the full involvement of the people to share their thoughts.
Interactive wall
07
Choosing an atmosphere by music and lighting. I worked with various professionals to build the right setting for the event
Music & lightning
