The maids
Cross-dimensional theatre performance.
Art Direction | Experience | Set and Costume Design
Cross-Dimensional Theater strips down the traditional practices of theater where the audience enters an auditorium, sits, and watches a show quietly.
the mission was to give the audience an amplified experience of the show.
To Increase the human instinct of voyeurism and make them be a part of the story.
The mission
give the audience an amplified experience of the show.
To Increase the human instinct of voyeurism and make them be a part of the story.
05
I decided to dismantle the conventional stage and the audience seats were at 180 degrees around what was happening and inside the stage.
The scenery (bedroom) was all around the seats. and clothing details of the character were left on some of the audience seats. Those decisions enhanced the feeling of voyeurism.
06
I used fragrances that were crafted specially to evoke feelings and emotions in the audience during the performance.
07
I worked with a Lighting designer to match the ambient to the storyline.
How did I do it?
I designed an entire process that begins as soon as the viewer buys the ticket.
Pre-show
01
The buyer gets a confirmation email from one of the characters with an invitation to her birthday event end a link to her Instagram account.
02
The Instagram account is the prologue. And from this moment the buyers become viewers. They are starting to connect to the character and feel as if they are friends.
03
On the evening of the show, the audience got An envelope that I designed With all the details of the evening and the show.
04
Art Direction Photo shoot
and video film.
During the show
05
I decided to dismantle the conventional stage and the audience seats were at 180 degrees around what was happening and inside the stage.
The scenery (bedroom) was all around the seats. and clothing details of the character were left on some of the audience seats. Those decisions enhanced the feeling of voyeurism.
06
I used fragrances that were crafted specially to evoke feelings and emotions in the audience during the performance.
07
I worked with a Lighting designer to match the ambient to the storyline.